Andres Martin Diana is the Partnership Lead for mHealth at Bupa. Prior to this, he was Head of Digital Strategic Planning. Andres is passionate about making life easier and more exciting through digital channels. He co-founded an online start-up in 1997, and moved to Madrid in 2001 where he led the online and mobile channels for Sanitas, the leading private healthcare company in Spain. In 2008 he moved to London to develop Bupa’s global digital strategy and is now leading a global partnership with the WHO & ITU for mobile health aiming to help millions of people to live longer, healthier, happier lives. He also leads Bupa's partnerships for innovation with Health XL and Wired.