Ashwin Rajan is a design & experience strategist at Fabric, a firm he founded to help organizations focus on behavior-led innovation. His work spans private, public and non-profit spheres in a fifteen year career at firms such as Fjord, Copenhagen Institute of Interaction Design (CIID), & Deloitte among others. Rajan's current projects are in both mature and emerging markets, in areas such as aviation and tourism, wearables, health, finance, open data and deep learning technologies. He feels he's had a fortuitous education given his intersecting interests, namely psychology, sociology, and interaction design. Of Indian origin, Rajan currently lives in Helsinki where he also mentors promising startups at the Aalto Ventures Program.