Michael is CEO of the HYVE Innovation Group. HYVE merges the competencies of industrial design, innovation research and community software in order to create successful products and services for themselves and their international clients such Audi, Beiersdorf, BMW, Danone, Gore, Mondelez, Siemens, Unilever and many more.
Prior to joining HYVE, Michael worked for the carmaker AUDI in the R&D division. Michael has authored numerous papers on the subjects of Co-Creation, Open Innovation, Netnography and Community-based Innovation. He has published in leading international journals such as Journal of Product Innovation Management, Electronic Commerce Research Journal, and is research fellow of the Peter Pribilla Foundation.
He is the author of the E-Journal “The Making-of Innovation” (http://www.makingofinnovation.com) and a regular speaker and host at innovation and other industry conferences. From 2011 to 2014 Michael served on the national executive committee of the German Association of Market and Social Research (BVM). In 2012 he was appointed as German senator to the Senat der Wirtschaft which is part of the Global Economic Network.