Ally Castle

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Ally Castle
Senior Audience Planner

Ally supports BBC Three with editorial strategy, helping to shape the approach for individual programmes, entire genres and the channel overall .  An expert in youth audiences, she uses insight as well as content analysis, market understanding and brand principles to help colleagues with creative decisions and strategic direction.  Ally has a background in both market research and programme-making, and also works across Entertainment and Comedy for all of BBC Television. 

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